Welcome - although it's really not the right greeting for college coaches and administrators - to the Facebook, YouTube, MySpace era. Cyberspace is the place to be, but often not the place to be seen, for student-athletes.

Yoh, a leading provider of talent and outsourcing services and a business unit of Day & Zimmermann, today announced that it has embarked on a joint venture with CareerBuilder.com and Facebook. As part of this relationship, Yoh will create its own Facebook fan page with the most up-to-date industry news and resources. 

Social networks rank among the most popular destinations on the Internet -- particularly for the hard-to-reach youth audience -- and marketers will continue to look for ways to reach consumers at those sites, according to eMarketer.

Vidsense, the Web's largest video ad network, today announced the "Good Works Better Alliance," an innovative fund-raising initiative designed to put social networks to work on behalf of non-profits and NFPs. 

Social networking is going corporate. The popular technology used by millions of people to share ideas and photos on MySpace, Facebook, LinkedIn and others is catching on at companies to improve productivity and communication among workers.

Most users of social networking Web sites are motivated mainly by personal needs and a desire for entertainment, rather than business and practical objectives, according to a recent survey by Gartner, Inc. Gartner said that although the potential of such sites for business remains largely untapped, they will become increasingly important to the competiveness of large enterprises in the future.