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Competitive Games International launches Advertising Campaign on Facebook and Bebo |
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Wednesday, 25 June 2008 08:54 |
Competitive Games International, announced that the Company is launching an advertising campaign for the Company's games applications on both Facebook and Bebo.
Julio Collado, chief executive officer of Competitive Games International, stated, "With targeted ad campaigns within the social networks -- particularly Facebook's Ad Program -- the Company feels that it can dramatically increase its already burgeoning membership base. Tapping into the social networking phenomenon provides a great opportunity for brand development, name recognition and most importantly the potential exposure to attract millions of potential players for our skill games network."
The Company has created four 'Facebook Social Ads' to be used within Facebook. The Facebook Ads Program allows businesses to target a particular audience and to leverage the power of the Facebook news feeds. Over the duration of the campaign, Competitive Games will receive performance metrics from Facebook that include demographic data of who's engaging in its ads, and feedback on how to optimize future ads.
Competitive Games launched its Bebo games application -- MoneyWord -- is now available to all Bebo members. The Company will now begin to apply Bebo's 'Standard Google Ad Sense Plan' to target, and subsequently attract users to its games application and Company website. The Company expects to enlist in Bebo's 'Sponsorship Plan' -- an enhanced marketing program -- in the near future.
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