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Businesses Ready to Deploy Enterprise Social Networking |
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Thursday, 26 June 2008 06:33 |
Trampoline Systems revealed the global research results of enterprise social networking, that 88 per cent of businesses are eager to start using social networking although many are looking for more business functionality than in consumer social networks.
UK businesses are eager to deploy social networking in the enterprise with 94 per cent of those surveyed believing social networking would be beneficial to use at work compared to 82 per cent of US organisations.
84 per cent reported that social networking would help with sharing knowledge and expertise with colleagues across the organisation and 68 per cent would like help with finding relevant information. Those surveyed are also eager to open up connections within the business with 69 per cent citing they want to be able to interact with colleagues that they don’t already know personally.
75 per cent of large organisations in the US and 66 per cent of UK businesses believe that a social network which integrates internally with a company’s email system to automatically update a user’s profile would be an extremely useful communications tool.
Charles Armstrong, Chief Executive Officer of Trampoline Systems, says: “This survey confirms that enterprise social networking is firmly established in corporate thinking on both sides of the Atlantic. Interestingly, it also verifies that executives are increasingly concerned about the drawbacks with conventional systems that rely on manual profile updates. In the current economic climate, businesses are under more pressure than ever to improve the way they work and fully harness the talent and experience in their workforce. Intelligent social networks that automatically stay up to date with new expertise and contacts offer a simple and powerful route to achieving this."
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