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BETA Records is transformed into a music ecosystem |
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Monday, 30 June 2008 09:48 |
Global technology partners took part in a 2-year effort to totally transform BETA Records into a music ecosystem to accommodate the way fans like to interact with music and artists. BETA Records site combines search-and-match music selection, virtual commerce, and social interaction.
"BETA Records is taking the ideas, philosophy and functionality of the record labels of yesteryear and adding modern technology," states Chris Honetschlaeger, President. "Now, fans and bands are going to be able to interact in exciting ways, leading to more people sharing and recommending more new music than ever."
The newly launched site offers quick-and-easy tools for artists and fans to communicate with each other while sharing, buying or selling music, ringtones, and merchandise. "We created a whole new world involving virtual branding, communication, music, and commerce," says Georg van Handel, CEO.
Visitors to the online BETA world will find downloads, streaming, video, photographs, email, widgets, ringtone makers, dynamic pricing of songs, and intuitive search-and-match technology to help find new music.
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